a small business. Take out a blank sheet of paper or open a computer file. 1. Your Strong and Weak Points Take a few minutes to list your personal and business strengths and weaknesses. Include everything you can think of, even if it doesnt appear to be related to your business. For instance, your strong points may include the mastery of a hobby, your positive personality traits and your sexual charisma, as well as your specific business skills. Take your time and be generous. To provide you with a little help, I include a sample list for Antoinette Gorzak, a personal friend who has what she hopes is a good business idea: a slightly different approach to selling womens clothing. Youll get to know her better as we go along. Her strengths, weaknesses, fantasies and fears are surely different from yours. So, too, almost certainly, is the business she wants to start. So be sure to make your own lists-dont copy Antoinettes. Antoinette Gorzak: My Strong and Weak Points Strong Points (in no particular order) 1.Knowledge of all aspects of womens fashion business 2.Ability to translate abstract objectives into concrete steps 3.Good cook 4.Faithful friend and kind to animals 5.When I set a goal, I can be relentless in achieving it 6.Ability to make and keep good business friends-I have had many repeat customers at other jobs Weak Points 1.Impatience 2.Dislike of repetitive detail 3.Romantic (is this a weak point in business?) 4.Tendency to postpone working on problems 5.Tendency to lose patience with fools (sometimes I carry this too far-especially when Im tired)