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    b. Specific Business Questions     Some issues your business faces can be categorized by


business type. Make sure your business description addresses both the general business questions that apply to your business and the questions specific to your type of business.     WarningIf you plan to conduct operations in more than one category, be sure to use the specific questions for each type of business that applies.     Retail     1.How will I keep abreast of fashion and taste in my field? 2.Does my location have enough drive-by or walk-by traffic to support my business, or must I rely on heavy advertising for sales?     3.Is it better to be in a shopping center with high rents and operating restrictions, or in a separate location with lower costs and less drive-by or walk-by traffic?     4.How much inventory will I buy in comparison to my expected sales revenues? (This is a critical question in the retail field and deserves your close attention.)     Wholesale     1.Which product lines will I carry in inventory and which will I order as required?     2.Will I carry accounts for my customers or work on cash only?     3.Are there any exclusive distributorships available to me?     4.Will I have to market all the products myself or will the manufacturers have marketing programs?     Service     1.Are my credentials and skills equal to or better than others in my field?     2.Can I sell my service as well as I can perform it?     3.Will I take work on speculation or will I insist on cash for each job?     4.Do I have a client list to begin with or will I start cold?     5.Am I better off associating with others or being independent?       Manufacturing